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A voice of reason in a cloudy landscape

David Abramowski

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Latest Blogs from David Abramowski
We all like to see solutions in action and not just read about them in marketing materials.  Here is a great example of how a Guidearama Leadshelf can help a company drive new leads the same day it’s added to the website. Agent Methods is a web company that provides insurance web...
We don’t like to admit it but we all have them. You know…that collection of webinars on our hard drive that sit around and do nothing but collect electronic dust. Do not give up on those content assets so quickly. Just because a webinar may be six months old doesn’t m...
We’ve all heard the content marketing gurus tell us about how powerful creating great content can be for promoting your business. Sure, if you have 10,000 Twitter followers, an established blog, and a well-known brand name, it makes total sense. But what about the rest of us who are ju...
Today we rolled out an integration between Guiderama and MailChimp that automates the process of building your email list from your content marketing assets. The integration will automatically send user registration information as well as the content asset name and subscription date st...
Today is an awesome day for our team! We just love shipping products and making our customers happy with tools that help them improve their business. Today is one of those fun days which marks the public availability of the NEW Guidearama.com content marketing platform.  We are excited...
It is that time of year again where companies pull together their sales teams for the highly anticipated [i.e. dreaded] annual kickoff meeting.  During the typical training session the sales leader or the marketing guy will try to stuff 100lbs of information into 10lb brains all compre...
December is a great time to look back at the year and spend some time thinking about the great new friends we have made, the transformations along the way and the progress we have enjoyed as a business.  The team at Zoomstra wanted to share our year in review to give you a glimpse insi...
Zoomstra partners with Steve Blank to launch The Founder’s Workbook, online companion to The Startup Owner’s Manual Interactive guide leads founders through the startup process outlined in The Startup Owner’s Manual, helping track progress while building a great company. Today Zoomstra...
Does this sound familiar?  You have completed months of hard core customer development work and you are finally ready to get your product out there in the world.  You want beta testers to help you understand how your system is performing and if your interpretation of customer conversat...
What do I do after I hit publish? I don’t see anything in “My Workbooks” The latest release (Beta2) of Zoomstra has been available for about 10 days now and boy are we learning fast.  We are finding out not only about our product but also about the ways that people wa...
Let’s take a look at how quickly you can put together a sales kit to nurture leads from webinars, tradeshows and online marketing campaigns.  The video below walks you through the steps to pull together a marketing presentation, a video overview and a next step for the audience. ...
Earlier this week we launched the second beta for Zoomstra.com.  This release makes significant strides as an automated system to help sales and marketing people nurture leads coming in from a variety of marketing efforts.  You may be thinking “Say what Zoomstra, I thought you we...
Over the past 4 months we have been in re-design mode for the Zoomstra application.  We have taken what we have learned from real customers and applied it to our product and to our business. We plan to share the Zoomstra Beta2 by the end of July.  With this new release marketing manage...
Earning money from the internet is not as far fetched as you may think.  Every day people just like you are profiting from their hobbies, passions and areas of expertise by authoring and selling how-to guides. Up to now these digital retail products have typically been provided as PDF ...
Last week we posted a blog article about using Zoomstra  as a content marketing tool with Unbounce Landing Pages.  We have had several questions about how this works and what Zoomstra Workbooks look like. This quick video (1:48) will show you how AgentMethods.com is using an Unbounce L...
“It’s time to get personal” exclaimed one of the sales reps.  ”We have to put ourselves in the reseller’s shoes and show them exactly why we stand out and why they should sell our solution.”  Those comments kicked off a tremendously productive meetin...
Nearly every web application that interacts with a user is faced with the dilemma of how to best support tablets and mobile devices. As entrepreneurs we can no longer put off supporting these platforms as a nice to have. The demand that is created by iPad users and the influx of Andr...
Workbooks are a familiar concept.  You probably used them at school to learn math or grammar or to build your first birdhouse.  In business they are the learning tool used in workshops and seminars with great success.  Workbooks lead the users by showing them how to get the job done. W...
First color all the ones with yellow. Then move onto the twos in blue and the threes in black. In just a few minutes you are making progress towards having all the little numbered areas filled. You take a break, step back and are amazed at what YOU are creating..it’s a portrait of t...
Remember the last time you went to a grocery store that you were unfamiliar with? Remember how frustrating it can be and how much time it can take to find the simplest of items? You roam around the aisles wandering with your eyes rapidly moving between the category signs and the ite...
In the golden age of Enterprise software sales, one of the last things an enterprise sales rep wants to do is hand over software to a prospect. This was mainly driven by the fact that sales reps don’t want the prospect to “twiddle” with the software before they know how to guide the p...
There’s nothing like receiving a bundle of cash from a customer. Getting recurring monthly payments from your users is a great sign of their happiness (not to mention your happiness). After all, happy customers are ones that stay and pay, month after month. While receiving a payment fr...
In 2011 the online deal or “super coupon” became king of the internet preverbal airwaves.  Groupon, LivingSocial, Google Offers, Facebook Deals all dove head first into what they say promises to be a multi-billion dollar industry.  As a result, investors … Continue re...
Product announcements and tracks to focus on securing the Cloud The RSA Conference “Where the world talks security” scheduled for February 14-18, 2011 in San Francisco, CA has an enhanced focus on Cloud Computing this year.  Speakers & vendors alike … Continue rea...
Level the playing field against larger competitors and improve your ability to service customers with on-demand Cloud based phone services. You hear about Cloud computing all around you.  Microsoft TV ads, newspaper and magazine articles, the flurry of spam and … Continue reading...
You have a shiny new web application ready to host and share with the world, your company or your team.   But you are faced with one more important decision…Where do you host it?   Do you use a Virtual … Continue reading →
As a small business owner work time has no boundaries. It’s 8:31pm on a Sunday evening and I’ve been working all weekend on a last-minute project for a new client. We do these things because it’s how small businesses differentiate from … Continue reading →...
The crew over at Seattle 2.0 held their second edition of StartupDay on Saturday September 25th.  This jam packed day was structured to give the would be entrepreneur a glimpse into what it really takes to build a startup.  Based … Continue reading →
I’m sure this happens to many of you out there.  Everyday you open your inbox and you see several unsolicited emails from sales people you have never talked to in your life.  Just this week I have received more than … Continue reading →
Product marketing teams look at the software buying cycle as a consistent series of steps: awareness, consideration, trial, purchase, implementation and renewal.   For years, these steps have been manipulated through solution selling  where the key to success is control.  By knowing th...
In the battle for marketing superiority virtual private servers and cloud servers are matched against each other in a battle to the death. But in reality this battle is only perceived because of the lack of definition in the marketplace. VPS and Cloud Servers may just as well be one i...
The hype of the iPad has started to fade as the device flew off the shelves this past weekend. After the first wave of enthusiasts have purchased the device it is now up to the Apple marketing engine to make a move and try to follow the path of the iPhone instead of the path of AppleTV
It’s hard to believe that I’ve been working in product marketing and product management for over 15 years. Amazingly I still find the job exciting and challenging. There is never a dull day and never a day when you think to yourself “What should I do?”. Product Marketing is the h...
As my development team at MioWorks rounds the corner on a significant update, I thought it was important to have a user guide that explained the features and told the story of the MioWorks application.  I started looking into online help systems around the open source ecosystem.  It se...
The Open Source Bridge Conference made its debut last week at the Oregon Convention Center.  Over 450 attendees gathered to share ideas, learn from each other and strengthen open source communities.  The conference itself was an all volunteer effort that included dozens of organizers a...
Every heard of GreenLight Greater Portland?  Don’t worry, I hadn’t really known of it until Rick Turoczy at Silicon Florist graciously invited me to hang out with a few other start-up types and invade the suit and tie world of economic development.  The annual meeting was h...
As reported by CNET News “Lightning took down Amazon Cloud” and confirmed by Amazon there was a small outage in the Amazon EC2 infrastructure.  The media decided that this is a great reason to run another hype story and provide you with a headline that is really misleading....
Hey did you know that the term “Start up” isn’t exclusive to technology companies? I was shocked earlier this week when a few accountants wanted to have coffee and discuss their start up. Immediately my brain started to think about the types of software they must be creating. As I e...
You may not be heavily involved in the internet, but odds are that your customers and competitors are. If your business is all about referrals, then you need to know what is being said so you can counter any false claims or pro-actively participate where it matters the most. The easies...
The Internet has gone map crazy and location based search is all the rage. If you have a physical location and you want customers to find you when they search Google, Yahoo or a myriad of other sites, then follow this advice. Every month there are more than 10 billion unique searches a...