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David Abramowski

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Zoomstra Beta2 is almost here

Over the past 4 months we have been in re-design mode for the Zoomstra application.  We have taken what we have learned from real customers and applied it to our product and to our business.

We plan to share the Zoomstra Beta2 by the end of July.  With this new release marketing managers will be able to create sales kits, partner enablement programs and lead followup faster than ever before.

The theme behind the new version is rapid adoption.  Rapid adoption applies to both sides of the equation – the creator of workbooks as well as the consumer of those workbooks.  Here is a sneak peek at the new workbook builder.

We want the marketing manager at a company to be able to assemble and publish a Zoomstra workbook in a matter of a few minutes.  We want them to be able to leverage all of the content that they already have in multiple formats and systems across the business.  We want them to be able to rapidly adopt Zoomstra Workbooks to bring partners up to speed on a new product release, followup with attendees from a tradeshow, interact with prospects from a online marketing campaign.  The new workbook building in Beta2 will make it easy to simply drag and drop files, add web content, build pages, create smart checklists and even insert a quiz or two along the way when you want to check knowledge.   All of these new improvement are aimed at rapid adoption.

For the user of the workbook we want to increase their adoption rates too.  Beta2 focuses on reducing the friction for the ultimate user of the workbook.  We have improved the visual design of the Zoomstra Cloud Reader+ and changed the way that the lessons are represented.  We are also working on a seamless way that users can open and interact with a workbook without having to provide a password.  Stay tuned for more information coming on that.

We are in the final stages of testing this release so keep an eye on our blog or our home page.  We will be offering a limited number of invitations to beta2 and want to hear your feedback. Stay tuned…lots more to come!

…The Zoomstra Crew

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David Abramowski is a technologist turned product leader. David was a co-founder of Morph Labs, one of the first Platform as a Service plays on AWS. He was the GM for Parallels Virtuozzo containers, enterprise business, and most recently he is the leader of the product marketing team for the IT Operations Management solutions at the hyper growth SaaS company, ServiceNow.